Objectives And Key Results Examples. In an OKR implementation, the objective is qualitative and answers the question of what is to be accomplished. OKR (Objectives and Key Results) is a goal system used by Google and others.
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While this objective is same as the overall company level objective for marketing, you will notice these key results are highly different. Marketing OKR examples for your teams. Key Results are a set of metrics.
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Key results (KRs) are specific, measurable, and. In this article, I'll give a very quick overview of the OKR process, followed by plenty of practical OKR examples. Objectives and key results have to be evaluated weekly to maintain focus and prevent 'fire and forget'.